Consulting
Marketing, brand and strategy for companies ready to grow.
We are a senior consulting team for founders and leadership teams. We help with strategy, marketing, branding, social media and fundraising, and we can step in as your fractional CMO or Chief Strategy Officer.
Looking for commercial real estate? Visit our brokerage →
Services
Everything a growing company needs at the top.
Pick one service or bring us in across all of them. Every engagement is led by our founder, not handed to a junior team.
Strategy & Growth
Positioning, go-to-market, and revenue plans for a launch, a new market, a raise, or a stall.
- Go-to-market
- Positioning
- Revenue strategy
Fractional Executive Leadership
A senior CMO or Chief Strategy Officer on your team, without the full-time salary.
- Fractional CMO
- Fractional CSO
- Team leadership
Marketing & Paid Media
Campaigns, ad buying, and reporting, backed by $25M+ in managed ad spend.
- Paid social & search
- Analytics
Social Media & Content
Audience growth from a founder who runs pages averaging 60M+ views a month.
- Social strategy
- Content
- Creator programs
Brand & Digital Presence
A clear brand, sharp messaging and a website that converts, audited first and rebuilt where it counts most.
- Brand & messaging
- Websites & e-commerce
- Reputation
Technology & Product
Product strategy and UX from people who helped design social, streaming, commerce, and payments platforms.
- Product strategy
- UI / UX
- Platform planning
Capital & Investor Strategy
Investor narrative, pitch decks, and fundraising plans from founders who have raised capital themselves.
- Investor narrative
- Pitch decks
- Fundraising plans
How an engagement works
Start with a conversation. Leave with a plan, and the team to run it.
No long contracts to get started. We earn the next step by delivering on the last one.
Assess
FreeA consultation to understand where you are, what is working and what is not.
Plan
Fixed feeAn audit and a written plan with clear priorities, timelines and budgets.
Build
ProjectWe carry out the plan with you: campaigns, content, brand, website or deck.
Lead
RetainerOngoing fractional leadership, with progress you can measure every month.
Founder
Jon Willis
Ironwood Strategic Advisors
Founder
We have built, marketed and scaled our own companies. We bring that same playbook to yours.
Jon is Co-Founder and Chief Strategy Officer of Sovren Technologies, the parent company of Parler, which is currently preparing for its public offering on Nasdaq. He helped design the UI/UX and features of Parler Social, Play, Parler Shop and the Pay Wallet, and leads the strategy behind social accounts averaging more than 60 million views a month.
Before Sovren, he was CEO of Matchstick Media, a full-service marketing agency that managed more than $25 million in ad spend. He has spent 27 years in marketing, sales and strategy, starting in Arizona commercial real estate, and has advised several family offices.
Jon is also a media personality who has appeared regularly on national television, including Fox News, Newsmax and Real America's Voice, as well as on several dozen podcasts. He has built a following of more than 130,000 across Facebook, Instagram, LinkedIn and TikTok.
- 2018–2022CEO, Matchstick Media
- 2023Co-Founder & Chief Strategy Officer, Sovren Technologies, parent company of Parler
- $25M+Ad spend managed
- 60M+Monthly views on pages he runs
- TodayFounder, Ironwood Strategic Advisors
Contact
Start with a conversation.
Tell us about your company and what you want to fix or grow. We will reply within one business day to set up a free consultation.